Magistretti was a prominent champion of Italian Design, the cultural movement that spread Italian style throughout the world during the post-war period. His approach was based on close collaboration between designers and manufacturers throughout the process - from definition of concept to execution of the final product. A great advocate of mass production, he was fascinated by the possibility of reproducing an object several times to ensure furniture for everyone, as the Bauhaus motto states. He has worked for numerous brands creating pieces that have become true icons, many of which are still in production today. They include the Eclisse lamp for Artemide, the Atollo lamp for Oluce, the Maralunga sofa and the Nuvola Rossa bookcase for Cassina, the Nathalie bed and Tadao for Flou. For Magistretti, a good design object can and must last 50 or 100 years.